“I had the pleasure of working with Becky/Green Hearted when my Acquisition Marketing team hired her to relaunch our SEM efforts across Crain Communication's portfolio of brands. Working with Crain can be complex, as we are a centralized marketing team supporting subscription driving marketing strategy across multiple brands. Becky understood from the onset that we couldn't take a "one size fits all" approach to our strategy, identifying and recommending a scalable approach to launch that would set the stage to custom optimizations by brand. She helped us to move fast and set up branded campaigns that we could test and learn from. I deeply appreciated her attention to business results and a keen eye on ROI. She's partner-oriented, deeply inquisitive, and truly feels like an extended member of your team. Ultimately her efforts in 2020 led us to an ROI positive SEM campaign across all brands, and she continues to work with Crain on our SEO and SEM strategy”